APs and Car Prices: It’s Supply and Demand lah!

Last week, Bernama and other sources reported Dato’ Mukhriz Mahathir’s bewilderment at Pakatan Rakyat’s proposal to auction Approved Permits (APs) to import cars. Essentially, Mukhriz said that auctioning APs (instead of giving them out at a fixed price) would increase car prices. Mukhriz is of course the Deputy International Trade and Industry Minister. In a letter to Malaysiakini, Pakatan Rakyat’s Rafizi Ramli promptly responded to these concerns, describing in generous detail why the good Deputy Minister had been mistaken.

Of course, only one of them can be right. I drew some graphs to help illustrate who was right (spoiler alert – it’s Rafizi), and where the other person (read: Mukhriz) may have got it wrong. The mistake comes down to an oversight of one of the most basic concepts in economics: that prices are determined by both supply and demand.

To illustrate how this basic concept comes into play in this case, I drew some simple graphs. So if you’re like me and you like pictures, maybe this explanation will be helpful.

Let’s start with the status quo, illustrated in Figure 1.

Figure 1. APs distributed at a low price to select importers. Supply and demand curves for imported cars. | Drawn by Yu Ren Chung


PGL = Global price of cars imported to Malaysia, including taxes, duties, and shipping cost (for simplicity, we pick a single price for imported cars and assume the Malaysian market has no effect on the global price)
MY = Aggregate demand curve for imported cars in Malaysia
E      =
Market equilibrium, in absence of AP limits
AP = Number of APs issued
MY = Profit maximizing price for imported cars in the Malaysian market if QAP APs are issued
AP = PGL + Price of APs

The purpose of issuing APs is to limit the number of imported vehicles in the Malaysian market to give an advantage to local automotive makers. Without the AP system, Malaysians would buy more imported cars (QE imported cars at the global price PGL) and fewer local cars. Instead, the government issues only QAP APs to import cars, and issues them to selected importers.

By reducing the supply of imported cars to QAP, price (you guessed it!) increases. Malaysians are now willing to pay PMY for imported cars, instead of PGL. This is where I’m guessing Mukhriz forgot about the demand curve. Perhaps he assumed that Malaysians pay PAP, not PMY.

So, where does the extra money (PMYPGL) go to? Some of the money (PAPPGL) goes to the government when it sells the APs to the importers. The remainder (PMYPAP) turns into profit for either the importers, or the dealers who buy the cars from the importers.

Auctioning APs

So what happens if the government auctions the APs instead of giving them to select importers? Will car prices increase? Let’s take a look at Figure 2.

Figure 2. APs auctioned and sold to the highest bidder. Supply and demand curves for imported cars. | Drawn by Yu Ren Chung

If APs are auctioned publicly, dealers no longer need to depend on importers – they can buy APs directly from the government. The dealers will start bidding at the original AP price (PAPPGL). They will bid higher and higher, continuously increasing the AP price (P’APPGL) until P’AP is so close to PMY that paying any more for APs would make selling cars unprofitable.

The price of APs has increased, but the price of the cars PMY remains unchanged.

All else constant, the price of the cars will only increase, as Mukhriz reportedly asserted, if to begin with, importers and dealers were not selling the cars at the profit-maximizing PMY.

Dealers don’t lose

So where does the money go to now? Under the auction system, a much larger share (P’APPGL in Figure 2) will go to the government, while dealers will make PMYP’AP.

But dealers do not lose out. The only party that loses is the middle-person – importers – who are made redundant (of course, some companies are both importers and dealers). Under the original AP system, the dealers were engaging in the same bidding process, only they were beholden to the importers instead of the government.

Reduced duties reduce car prices

Pakatan Rakyat also plans to reduce car prices by reducing duties. This will of course work, but how this will reduce prices of imported cars is less straightforward compared to how this will reduce prices of locally made cars.

Figure 3. Duties reduced/removed. Supply and demand curves for imported cars. | Drawn by Yu Ren Chung

Reducing duties alone (PGL to P’GL in Figure 3) will not directly reduce prices of imported cars. As long as QAP remains the same, PMY will remain unchanged.

But by reducing duties on all cars, the demand for all cars will increase and more cars will be purchased. QAP is set at 10% of total market volume. So, when more cars are bought and the market volume increases, QAP will increase proportionally, to Q’AP. With this increase in supply of imported cars, PMY decreases to P’MY.

The government currently issues APs at RM10,000 per AP to around 100 select companies.  As Rafizi explained at a forum on car prices, the government could gain more than RM3 billion every year by auctioning the APs.

So there you have it. By overlooking the basic concept of supply and demand, our Deputy Minister has dismissed a multi-billion ringgit opportunity.

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Ren Chung is a human and women's rights activist from Ampang who believes in a more inclusive society. In a prior life, he worked in progressive political campaigns and analyzed innovation and entrepreneurship policy. A former state gymnast, Ren Chung likes robots and good conversation, worships Queen and Community, and cooks some mean sesame peanut noodles. He tweets @renchung.

Posted on 18 September 2012. You can follow any responses to this entry through the RSS 2.0.

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